Waste Management to continue PGA TOUR sponsorship
Staff Report~ 12/17/2014
PHOENIX – The PGA TOUR, Waste Management, and tournament host The Thunderbirds have announced a 10-year sponsorship extension, which becomes effective once Waste Management’s original agreement expires upon completion of the 2015 Waste Management Phoenix Open.
Waste Management has sponsored the tournament since 2010.
“The Waste Management Phoenix Open has been a very successful partnership and we set the bar high for sustainability in sports,” said David Steiner, Waste Management president and CEO. “This title sponsorship has engaged our customers, elevated our brand, told our transformation story, and afforded us the real privilege of educating hundreds of thousands of individuals on ways to lead a more sustainable lifestyle at home, in our communities and at our workplaces. We look forward to continuing our relationship with the PGA TOUR and The Thunderbirds and keeping the Waste Management Phoenix Open the greatest – and greenest – show on grass.”
In addition to being the PGA TOUR’s most highly attended tournament, annually drawing more than 500,000 spectators, the Waste Management Phoenix Open is also recognized for the sustainability initiatives implemented by its title sponsor and host organization, including the award-winning Zero Waste Challenge.
The tournament also received several awards in 2014, including Co-Tournament of the Year, Best Year-over-Year Sales and Most Engaged Community at the annual PGA TOUR Tournament Awards in November. This followed the four awards it received in 2013 (Most Engaged Community, Best Promotional Idea – Zero Waste Challenge, Best Special Event – Shot at Glory, and Best Title Sponsor Integration – Zero Waste Challenge and other green initiatives). Additionally, the tournament was recognized as a finalist for SportsBusiness Journal’s 2014 Sports Event of the Year at the publication’s annual New York City awards banquet in May and received the “Sport for Environment Award” at the Beyond Sport Summit Awards in Johannesburg, South Africa in October.
The Zero Waste Challenge saw zero waste from the tournament being sent to a landfill for the first time in 2013 and completed a repeat performance in 2014 with 100 percent of waste diverted to recycling, composting and waste-to-energy facilities. To help achieve this, Waste Management replaced every trash can with 6,000 recycling and compost bins. The company also established three Zero Waste Stations – repurposed from Waste Management dumpsters – that are staffed with experts to help fans put materials in their proper place.
The 2015 tournament is scheduled for Jan. 26-Feb. 1 at the newly renovated TPC Scottsdale, when Kevin Stadler defends his title. The facility recently reopened following extensive work on the clubhouse and golf course – funded by the City of Scottsdale – that will greatly enhance the overall tournament experience. Sunday’s final round will be held on the same day the NFL’s Super Bowl is held in Glendale.