Phoenix Open joining water sustainability campaign
Staff Report~ 12/10/2014
PHOENIX – The Waste Management Phoenix Open has joined the ‘Change the Course’ water campaign, supporting water flow restoration projects in northern Arizona’s Verde River and throughout the Colorado River Basin.
‘Change the Course’ is a first-of-its kind water sustainability campaign that will benefit the Verde River. As one of the state’s largest perennial rivers, the Verde River feeds into the canals that provide water to the Greater Phoenix metropolitan area. Change the Course (changethecourse.us) is a collaboration between Bonneville Environmental Foundation, a 501(c)3 nonprofit organization, National Geographic, and Participant Media.
By joining Change the Course’s efforts, the Waste Management Phoenix Open Water Campaign strives to inspire permanent change by helping millions of people learn how their actions affect global water issues and empower them to change the way they use, value and manage water. Using social media, the Waste Management Phoenix Open encourages tournament attendees and followers to pledge to conserve water in their daily lives. One pledge equates to restoring 1,000 gallons of water back into the Colorado River Basin.
Engagement efforts also include a unique microsite that gathers pledges (wmpo.changethecourse.us) and features a freshwater footprint calculator and educational information on global freshwater issues; a unique text code “WMPO” (text WMPO to 77177); and a Change the Course activation booth within the Expo of the Waste Management Phoenix Open.
The Waste Management Phoenix Open Water Campaign underscores Waste Management’s commitment to water conservation efforts at the tournament. Other water conservation efforts include the use of “greywater,” or wastewater generated from the concessionaire’s kitchens, which is then recycled for use in tournament Port-O-Let® restrooms. Additionally, Waste Management works closely with vendors to monitor their use of water throughout the week to decrease overall consumption. In 2014, Waste Management also purchased BEF Water Restoration Certificates for the more than 95,000 gallons of fresh water consumed during the tournament.