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Lisa Rogoff: It’s about attitude and heart

Shea Stanfield~ 10/8/2014

SCOTTSDALE – It ain’t the clothes that make the cowgirl; it’s the attitude and the heart. Attitude and heart is what artist Lisa Rogoff puts into her Mrs. Rogue’s Ranchwear creations. It’s the rustic beauty of the great American Southwest that inspires Lisa’s one-of-a-kind handbags. Lisa meticulously handcrafts each piece using an authentic cowboy boot from such brands as Lucchese, J.B. Hill, Nocona, and Tony Lama, just to name a few.  She finds the boots in a wide variety of locations from her husband’s closet to antique stores, and directly from manufacturers across the U.S.  Every boot Lisa meets is transformed into an amazing new life. 

Growing up in Yonkers, N.Y., she was exposed to the local art culture and loved the creativity and experimentation of the art world. Lisa went on to complete a Bachelor of Science in Magazine Journalism and Psychology from Syracuse University followed by a Master’s of Science degree in Broadcasting from Boston University.  Post-graduate work included life drawing classes, painting, ceramics, and other art disciplines both two and three dimensional.

Lisa met and married her husband in the northeast and in 1990, they moved to Scottsdale with two growing sons. Lisa described it as the perfect move with the perfect climate to raise their children and a wonderful place to work towards developing The UPS Store Franchise in Central Arizona and San Antonio. The unexpected added bonus was the overwhelming beauty of the Southwest. This place with its endless horizons, ever changing colors patterns, and quiet mystery became the inspiration for Lisa’s new enterprise, the design and development of Mrs. Rogue’s Ranchwear.

Lisa’s creations range from the well-loved casual to sophisticated and exotic. She begins each piece by cutting off the shaft of the boot, sanitizing, stitching, and conditioning it with top-of-the-line leather care products to enhance the character, condition, and color of the leather. Then the fun begins with the process of selecting color-coordinating groups of beads, leathers, and charms that will make each handbag design come alive.

Rugged enhancements include brass replicas from turn of the century watch fobs once used as advertising by companies producing firearms, farm equipment or food items.  Clasps on Lisa’s creations range from abalone shell and hand carved bone buttons to silver Conchos used in saddles. Jewelry quality chains are made of semiprecious and natural stones, as well as Swarovski crystal with silver accents.  Each combination twinkles like the stars in the darkest desert sky quietly luring attention. Lisa names each handbag to reflect its individual personality and includes a letter explaining the metaphysical and geological history of the stones used in each design. 

For the customer who desires a custom-designed handbag for a particular occasion, outfit, or mood, Lisa is able to create that special piece. She has been known to repurpose a client’s own beloved cowboy boots using their sentimental charms or trinkets to make the piece a family heirloom worthy of passing through generations.
She also has a generous ready-to-ship inventory on hand. Lisa works with her clients over e-mail or phone to discover their style preferences. She shares that, “Part of the fun is getting to know my clients on a personal level and match that perfect purse to their personality and needs.”

A dynamic and expanded collection of Lisa Rogoff’s “Mrs. Rogue’s Ranchwear” handbags can be found at exclusive boutiques in Arizona at A Cool Breeze and
Essenza Boutique in Scottsdale, in New Mexico at O’Farrell Hat Company in Santa Fe, and in Texas at Lucchese Fine Boots and Apparel in San Antonio and Santa Fe Connection in Wimberley. 

You may also view designs on Mrs. Rogue’s Ranchwear Web site at or contact Lisa at for a customized bag of your own. Give those old cowboy boots that second life in the arena of bling and dazzle!

Contact Arts Columnist Shea Stanfield at